Vancouver web design | Vancouver SEO

Unlocking the Power of the Press Release

admin — Fri, 23 Oct 2009 05:56:09 +0000

Press releases are extremely effective marketing tools that put your message, your products and services, and your company name in front of large numbers of people fast. Many people fail to use them because they are often times overwhelmed, not knowing what a press release is, how to write one, or how to distribute it.

Press releases are really just story snippets or newsworthy bits of information that have been formed into a universally accepted format for easy distribution and consumption by news media (both traditional TV and paper outlets as well as modern online outlets.) The key to creating a successful release is crafting a “story” that is attention-grabbing–something people are going to want to read–without hyping it up. Press releases are not sales letters.

The most important part of your release is the headline. The next two most important parts are the summary and the opening paragraph. Why? Because when most people come across a press release or article (especially online), they never read past the first few words of the headline. You, as the writer, need to grab the reader’s attention at he very beginning and make them want to hear what you have to say.

Also, don’t forget to provide your contact information. The press release functions as an introduction between the reader and yourself and is designed to make them want to learn more. If you fail to give them the resources they need to do that (email, web address, phone number) the release will just be a waste of time.
Thinking of the press release as an introduction, it follows that you would want to put your best foot forward. Make sure your press release is 100% free from grammatical and spelling errors. Your release may be the first (and last) thing a prospective partner or customer sees of your company.

Distributing press releases has become easier than ever before. There are a number of websites that will distribute your release for you; some charge and some don’t. As a general rule, you will get more “bang for your buck” from services that charge a fee (such as PR Web, the most prominent and highly respected of the bunch), though you should not totally discount the free services, especially when you’re just “testing the waters.”

Learning to use press releases is an important step toward building any business or organization. Even in the digital age they remain one of the most important marketing tools a company (or individual) has available to them.

Prompt * Study 5

admin — Wed, 30 Sep 2009 03:04:44 +0000

Using the same layout as in the previous mockup, this version explored the setting of graphics elements a step further with a more dynamic and even intrusive background. The result is impressive, full of strength and power. Another of the big candidates for the final designs.

Prompt * Study 4

admin — Wed, 30 Sep 2009 03:01:02 +0000

One of the strongest design studies we had to give up when we decided to favor branding for our company. It features a fluid design that breaks molds and inmediatly says “we do great web design”. One of our favorite layouts.

LST * Study 3

admin — Tue, 29 Sep 2009 20:55:26 +0000

This design plays with depth and layering to create a more modern look. The gradients work help to create complexity for this two column layout.

LTS * Study 2

admin — Tue, 29 Sep 2009 20:53:01 +0000

This theme plays with the business name and suggests the “shine” in the brand. It has a very playful approach to framing to help create a more organic feeling to the website.

LTS * Study 1

admin — Tue, 29 Sep 2009 18:16:29 +0000

This mockup explores such ideas as openness and flexibility, both related to the product.

Save the Children

admin — Sun, 30 Aug 2009 13:09:58 +0000

This website was custom created for a time-sensitive project together with a DVD-Rom and a book. It was build according to the client’s requirements for user interaction, following Web 2.0 mandates. It successfully created a user following among the target market. The site was developed on Mambo Server as per the client’s request.

Live link

XPX Group

admin — Sat, 29 Aug 2009 13:19:31 +0000

XPX group is a South American computer and electronics manufacturer. Their communications objectives were to gain trust from their resellers as a dynamic and top of the line manufacturer. Their website was designed to facilitate the access to the latest whole prices and also to bring the resellers with education modules for each of their products.

Business Small Startup

admin — Sat, 29 Aug 2009 13:18:46 +0000

A simple design for a video blog that favors readability and adsense placement.

DK Project

admin — Sat, 29 Aug 2009 03:32:43 +0000

Possibly one of the most fun projects we have worked on, DKProject web design is focused on introducing two new cartoon characters to the MTV Latino audiences. With bright colors and high level of detail, it drove thousands of viewers who became fans of the teen detectives.